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Why not run a pub quiz to raise money for a local cause or charity? Home workouts And there was a spike in searches in July, so this one isn’t going away.īusinesses can jump on this too. I have to admit, I thought this was more of a British thing, but people in the States are loving a good pub quiz. That also has a winter peak but hasn’t seen much interest during the pandemic. Strangely, KerPlunk didn’t see the same trend. Things seem to have gone back to normal now though – maybe people have got bored with this trend? MonopolyĪlso popular over the holiday period, Monopoly saw a resurgence in March and April, but it too has died down a bit. Puzzles usually see a small peak over Christmas, but March and April this year completely blew that out of the water. Things seem to have gone back to normal now though – maybe people have got bored with this search trend? But some good old-fashioned family activities can help – assuming that a Monopoly game doesn’t get too competitive. Not going out can seriously put a strain on your relationships (see “get away with murder” below). If you sell art supplies, why not create some Photoshop brushes and put them out for free? Hobbies and pastimes
GOOGLE TRENDS EXPLORE FREE
If you have a physical store and can’t sell online for whatever reason, consider creating a free digital product that will attract a relevant audience. Say you run a coffee shop – why not set up virtual coffee mornings for your customers?
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“Virtual Church” shows there’s plenty of scope for this. It’s interesting the peak in searches is actually quite recent – in July.Īs online services and meetings have become the norm, consider if there’s anything your business could move online.
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Something else we’re having to do at home is teach our kids. Market Research Data-Driven Market Research and Competitive Analysis People here are also looking to make a connection – just in a different way. What’s interesting here is that the graph is so similar to ‘virtual dating’. Note – We also looked at “virtual mosque” and “virtual synagogue” as well, but the data was less clear. This has seen some decline since an initial peak in April as lockdowns have eased, but still popular in July and going into August. Virtual datingĭating isn’t just online anymore, it’s virtual – so the date itself happens in cyberspace. The initial peak has passed, but search volume is still high. In the world of work, virtual meetings have become the norm. Zoom, Google Meet, Microsoft Teams – these are things many of us had barely used before. It should be fairly obvious to most of us that the world’s gone online. We originally analyzed UK COVID-19 searches but decided to look at the USA for Search Engine Watch. To gauge what’s happened, we decided to analyze Google search trends data and see which searches had seen an increase in interest over the past few months. With more people working from home and lockdowns in many countries stopping people from getting out and about, our habits and priorities have changed significantly. So how has it affected our behavior? And how can businesses cater to people’s needs? Are there any search trends your business can make good use of? The COVID-19 pandemic has been a global tragedy – one of the most significant events of our lifetime. Head of Digital Marketing at Clear, Russell Welch, takes us through the latest Google search trends and with some takeaways for businesses.Īs digital marketing nerds, we love data and analyzing trends.Others sought an emotional or spiritual connection, including “virtual dating”, “prayer” and “virtual churches”.A lot of people were looking for physical comfort – everything from “chocolate” to “hot tubs”.
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Some were expected, such as “virtual meetings”, others less so – one of the more troubling Google search trends was “get away with murder”!.Google search trends show that there have been big increases in Google searches for certain phrases over the last few months.